This Halloween, Demi Lovato didn’t just pick a costume — she reclaimed a meme. The singer took to Instagram and TikTok to resurrect the decade-old internet legend of “Poot Lovato,” her fictional twin sister who, according to meme lore, had been locked in a basement her whole life.
From meme to main event
The story of Poot goes back to around 2015, when a heavily edited photo of Demi circulated on Tumblr. The image depicted her in a washed-out, distorted way, and fans jokingly declared: This is Poot, the twin sister who’s just emerged from the basement for the first time. Over the years, Demi has referenced the joke — in 2023 she even had a birthday cake decorated with Poot’s image.
So when Demi posted on October 30 2025:
“happy halloween and happy one week of intd!! been so locked in this era thought i’d let pootvato out 🔒🤍”
she wasn’t just dressing up — she was letting Poot step into the spotlight.
The Halloween reveal
Her costume was a spot-on recreation of the meme: pale lighting, exaggerated receding hairline, minimal styling, basement door backdrop. She shared side-by-side snaps of the original meme image and her recreation, and posted a TikTok of “Poot” creeping out of the garage, sweeping, showing the “basement essentials” (bubble wrap, cleaning supplies) while set to “House Tour” by Sabrina Carpenter.
Angels and devils alike joined the fun in the comment sections:
“Welcome back Poot we missed you.”
“Halloween is over everyone. Pack it up. It belongs to Demi this year.” — Jordan “Jutes” Lutes (Demi’s husband) in response.
Why it matters
This costume isn’t just funny — it’s meaningful. On one level, it shows Demi’s ability to own a meme that once made her uneasy. She admitted she thought the original photo was of her and felt bad about it. On another level, by leaning into the shared internet joke, she connects with fans in a playful, self-aware way.
And of course: it’s just plain hilarious. In a sea of celebrity Halloween looks, this one stood out not only for its execution but for its depth of internet culture knowledge. Media outlets are already crowning it among the best of 2025.
Final word
So yes — on this Halloween, Poot Lovato climbed out of the basement, stepped into the light, and reminded all of us: you can take a meme, laugh with it instead of at it, and turn it into something gloriously iconic. If you needed a sign that Demi is comfortable in her skin (and her sibling lore), this is it.
Enter thunder-clap Free Poot.